For marketers and content creators, artificial intelligence (AI) is a huge money- and time-saver. AI has minimal overhead, and many AI platforms offer subscriptions for less than $100/month.
AI can create a month's worth of content for your website, social media, and ad campaigns in a few hours.
But that doesn’t automatically mean it’ll be good.
To make AI content, you need to learn how to create good prompts and always employ human review & supervision.
This is what differentiates the so-so writing tools from the all-stars. The best tools have good prompts and filters to help you create high value every time.
What Makes the Best AI Content Generator?
Developing AI content writing tools can cost millions. Many AI content generation tools use open source LLMs (language learning models) that are free for public use. An LLM is like a big language brain that powers generative AI software.
So keep in mind, when you’re shopping around for a great tool, the secret sauce is in the software, not necessarily the brain behind it. What makes the best ai content generator?
- Look for an app or tool that lets you “teach” AI so it creates copy that meets your quality standards.
- See what other functions it offers, like keyword analysis, SEO improvements, or idea generators. Several tools have built-in filters, prompts, or analysis to help you improve the text.
- Look at cost. Many AI tools offer tiered paid plans, so find the plan that matches your monthly output. There are also plenty of free tools out there to try.
Finding the best AI writers depends on the types of content you want to generate. One AI tool that works great for blog post outlines and planning might not work as well as another tool for landing page website copy.
Now, let’s dive into some of these powerful AI writing tools. You’re sure to find one (or two) to help you create original content and lightning speed.
Not too shabby for 10 minutes of work.
As with all first drafts, you may need to do a little editing work.
But that’s OK. The AI Writing Assistant has functions to help you improve subheads, the title, or rewrite the article completely.
Price
This app can be your no-cost AI text generator with a free trial that lets you use the tool with no limits for seven days.
For $25/month, you can keep producing unlimited content with AI.
Pros
- Extensive list of free AI writing tools
- Available in multiple languages
- Fast and intuitive to use
2. AI Social Content Generator
AI Social Content Generator, available from the Semrush App Center, focuses purely on social content. You can create single-image posts, memes, videos, and carousels.
To start, you’ll want to create your “brand page.” Upload your logo and set your tone of voice and font preferences to keep your posts consistent and on-brand. You can also save your social handles and website to be included in your AI-generated images.
From there, the tool is pretty magical. You enter the basic theme of your post and it’ll quickly generate a first draft. If you don’t like what you see, give it a thumbs up or thumbs down to generate another option.
You can also edit the text, media, or upload your own images. All of the options can be a bit overwhelming, but the customization is what makes the tool so versatile.
You have templates to choose from for videos and carousels. The options are clean and modern, and they range from professional to more creative and fun.
As an assistant, this is a great AI tool for social media marketing. The app doesn’t post to your social media accounts, but you’ll have ready-to-use content for any platform.
You can also compare your posts to your competitors through the Competitor Analysis feature. See how they convert and when they post. Then build your social media strategy around the data.
Price
A free 7-day plan is available, but you’ll need to enter credit card information.
After the free plan expires, it’s $35/month to manage up to two brands and produce 200 posts per month. That should be more than enough for any small to midsize business, especially if you use the same content across your social media channels.
Pros
- Produces a variety of posts, like text, memes, and carousels
- Incorporates your brand’s imaging
- Lots of customization options
Cons
- AI-generated content can be generic without edits
- Slight learning curve for non-designers
3. Social Content AI
Semrush’s AI-powered tool easily generates posts for major social media platforms, including Facebook, Instagram, X (Twitter), LinkedIn, Google Business Profile, and Pinterest.
After analyzing your website, the Social Content AI suggests hundreds of social media ideas and customizes each post to match your brand. You can easily generate copy, images, and design templates for any of the posts you want to create and directly schedule them too.
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